LVCVA Set to Give F1 $100 Million Through 2037

The sponsorship works out to roughly $12.5 million a year on average through 2037, according to LVSportsBiz's reporting on the board agenda. It builds on an existing arrangement where the LVCVA already pays F1 around $10 million a year to keep the race on the Strip calendar, a deal the Review-Journal has covered in past sponsorship votes going back to 2025.

The board is made up mostly of hotel and tourism executives plus local elected officials, the same group that has approved every F1 sponsorship extension so far. Approval is expected.

The pitch for spending public money leans on economic impact studies from Applied Analysis, the consulting firm run by Jeremy Aguero, which has put the race's benefit to Southern Nevada in the hundreds of millions of dollars a year, on top of F1's roughly $500 million paddock and garage project on Koval Lane.

LVSportsBiz's reporting raises a real conflict: Aguero's firm has also done paid consulting work for F1 itself, along with the Athletics and the Raiders, while producing the numbers used to justify public spending on those same organizations. The first year of the race, 2023, also caused documented losses for nearby businesses hit by road closures and restricted access, several of which sued and settled. Aguero has said those losses were factored into later reports, but there is no independent audit confirming the final impact figures.

For visitors, the practical takeaway is simple: F1 is not going anywhere on the Strip through at least 2037, so if the race weekend is on your bucket list, you have a long runway to plan around it rather than a use-it-or-lose-it window.

The bigger question is what this kind of spending means for room rates and resort fees down the line, since LVCVA sponsorships are funded by the same room tax visitors already pay. Nobody at the LVCVA is arguing the race is a bad deal for Vegas, but this vote is worth watching if you care about where your travel dollars actually go once you check into a Strip hotel during race week.